Celebrating the classic model’s 30th anniversary, Nike are re-releasing the Air Max 1 in it’s original White and Red colourway.
Originally launching in 1987, the Tinker Hatfield designed Air Max 1 was the first Nike shoe to incorporate ‘visible air’, made possible by a window granting a cross-sectional view through the shoe’s midsole. The AM1’s clear bubble began as an experiment in cushioning and soon evolved into an icon of sports footwear and one of Nike’s most recognisable features to this day.
On 26 March 2017, Nike observe Air Max Day and mark the 30th anniversary of the Air Max 1, the shoe that pushed Air Innovation to new heights. Tinker’s innovation has spawned countless Nike Air models, spanning running to basketball, training and tennis. The line’s importance in global street style and culture is simply unrivalled.
To celebrate, a mix of retros, remixes and innovations will be released through the month of March. The lineup includes the first two colourways of the Air Max 1, the coveted Atmos ‘Jade Elephant’, the Air Max 90 Ultra Flyknit and the long-awaited Nike Air VaporMax, to name just a few.
The original white / university red colourway of the AM1 returns in refined style with original detailing and a shape inspired by ‘Golden Era’ releases from the turn of the millenium. It features a suede and mesh upper for support and breathability, PU midsole with a visible Air Max heel cushioning and a rubber Waffle outsole for durable traction.