News | Norse Projects | AW15 Menswear Lookbook
Shot by local photographer Luke Norman and Justin Chung of Faculty Department in Scandinavian design house Fritz Hansen’s Copenhagen workshop, the two brands align themselves as likeminded creative forces in the city.
The 19th century design house has an impeccable reputation in producing the paramount in Scandinavian style, one which the Norse Projects brand succeed in carrying forward today. Since evolving from a Copenhagen boutique in 2009, Norse has positioned itself at the forefront of the current wave of menswear brands from the city.
For this season’s offerings, they’ve looked to late Danish painter Villhelm Hammershøi for inspiration, mirroring the artist’s cool and muted tones in great effect. Clothing appears in greys, greens and dark blues, with a splash of desaturated yellows for good measure. The neutral colours are exaggerated by the industrial backdrop of brushed aluminium and beige packaging.
Norse’s creations for the colder seasons include heavy checked flannels, beautifully textured sweaters and a fine selection of scarfs. An exceptional looking mix of outerwear includes mid-length macs, parkas and down jackets. Charcoal grey pants are seen with a nautical style smock and a roll neck sweater.
The Norse Projects AW15 collection will be available from UK retailers in the coming weeks. Check the brand’s website for more details and to order directly from the source.