Contemporary youth label Roundel London team up with East London’s Goodhood for a new pop-up store.
The two cult brands have joined forces to create & curate a new retail space situated in the main underground concourse directly beneach Piccadilly Circus. Eros/Anteros is named after the near-by statue of Anteros (often mistaken for his brother Eros), and is inspired by the brotherhood that has bought the two brands together.
The pop-up will carry the Roundel London AW15 collection, Goodhood’s in-house line as well as specially commissioned pieces to mark the event. Many of the new items feature graphics portraying the mythical figures, representing Roundel London and Goodhood’s mutual respect. The juxtaposition of product in such a commercial location echoes the unique relationship between mass consumerism and modern underground culture.
Roundel London x Goodhood presents: Eros/Anteros is open 22-25 October , 10AM-7PM at Piccadilly Circus Underground Station.