News | UNDFTD | AW15 London Editorial
UNDFTD present their latest editorial for Autumn 2015, shot in inner-city London.
The brand enlisted the photographic talents of Will Robson-Scott, a London born photographer and occasional video maker whose previous work documenting football casual culture made him a perfect choice to shoot Undefeated’s 90’s-sportswear-inspired collection.
The editorial follows from streets, to greasy spoon cafe and home, featuring a special appearance from Jela, the subject of one of Robson-Scotts short films.
Highlights for this collection include baseball caps, striped polos, a long sleeved rugby shirt, a range of branded sweatpants and half zip sweaters that wouldn’t seem amiss on the football terraces.
Elsewhere, the LA brand show off subversive graphics with the ‘brawl’ and ‘fuckin hooligans’ tees whilst parodying iconic Italian sports brand Ellesse with the ‘townie’ hoodie.