News | LRG | ‘Capture Land’ Lookbook ft Chronixx

Californian clothing & lifestyle brand LRG (Lifted Research Group) present a new lookbook for Summer 2015, titled ‘Capture Land.’

With reggae music’s man of the moment Chronixx on modelling duties, photographer Joachim Maquet shot the lookbook on location in Chronixx’ hometown of Kingston, Jamaica – utilising the beautiful rough and ready backdrop to great effect.

Locations include the recently restored district of 41 Fleet Street, revitalised with the help of local artists and volounteers, as well as Augustus Pablo’s iconic Orange Street record store Rockers International.

Visit the LRG website to view the lookbook in it’s entirety and purchase some items for yourself.

A musician since childhood, Chronixx, now in his early 20s, is one of Jamaica’s top reggae artists. His debut EP, Dread & Terrible, was released April 2014. Since then, his rise to international stardom has made considerable headway. Chronixx has performed on The Tonight Show Starring Jimmy Fallon, topped the Billboard Reggae chart, toured Europe with his band Zincfence Redemption, and made fans worldwide with the hit song “Here Comes Trouble”.

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